Working to promote tourism in Tennessee is a passion of mine. As a native, I feel to have an advantage in producing a look, tone and message that resonates with visitors. It comes from within. The first initiative in working with Tennessee tourism was the trails and byways program. 16 self-guided driving trails throughout the state, promoting history, music, nature and small town culture. After the launch of the trails, it was time to focus on the Tennessee brand. A new logo, print, broadcast and many other promotional strategies were produced.
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