Delta Dental of Tennessee wanted a new design campaign to kick off the year. The client requested the development of an "icon" to be used throughout all marketing materials. Knowing that some type of smile had probably been done, the idea of the emoticon symbol for "smile" rose to the top of our ideas. This icon, along with the messaging "Dental Made Simple", was a great pair to kick-off this campaign. Following their brand standards, layouts and templates were prepared for the client to distribute throughout their company.
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